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Thursday, December 9, 2010

Why do people spend so much time on social networks like Facebook?

The obvious answer is "to communicate". However, I'm looking for some very specific points as to why people spend so much time communicating on social networks.

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1. Socialize
Social networks are great way to meet new people and make new friends. I have made a bunch of good friends through social networking sites.

2. Finding & being in touch with old friends & family
Social networking sites are really helpful in finding old friends. I personally use facebook to find childhood friends, old classmates and old friends whom I have lost contact with. I also use it to keep in touch with the old as well as current friends.

3. To Follow the trend
Many people join these sites because their friends or some famous people are doing it and they just want to follow the trend. The biggest examples I can give are celebrities. Okay, there are many fakes, but there are actual celebrities too who are tweeting or using facebook and stuff. You can read about it every day in the newspaper.

4. For time pass
When a person is bored and has nothing to do, he/she can pass the time by chatting or meeting new people on social networking sites

5. Promotion/Advertising
From singers to bloggers, you can find all kind of professionals and business owners advertising their music, bands, brands, products, blogs, websites, or whatever they do or sell. Most of these people are spending so much time on social networks for promoting of whatever they do or sell only. They don’t have any interest in communicating. They send friend requests to unknown people and try to get some free publicity, that’s it.

6. Getting visitors to blogs/sites
Many webmasters and bloggers spend time on social networking sites to get some visitors to their blogs/sites.

7. Get referrals/customers
Affiliate marketers spend time on social networks to get some potential referrals/customers by place their affiliate links in their profiles or tweets.

8. For fun
Whether it be teenagers looking to have some fun or perverts looking to have some fun, social networks are great places to have some fun.

9. Live as a different person (/personality)
I have observed many people who are very silent or extremely introvert in real life to be totally opposite online. They come out from their protective hood and freely live online as a total different personality. On social networks, they become whatever they want and can’t be in real life. They interact a lot and make lots of friends online.

10. Learn English and communication skills
This might be the odd one. But I have read somewhere that many Asians join social networks to participate in forums or communities to improve their English and communication skills (written).

Facebook Statistics

Statistics

People on Facebook
  • More than 500 million active users
  • 50% of our active users log on to Facebook in any given day
  • Average user has 130 friends
  • People spend over 700 billion minutes per month on Facebook
Activity on Facebook
  • There are over 900 million objects that people interact with (pages, groups, events and community pages)
  • Average user is connected to 80 community pages, groups and events
  • Average user creates 90 pieces of content each month
  • More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
Global Reach
  • More than 70 translations available on the site
  • About 70% of Facebook users are outside the United States
  • Over 300,000 users helped translate the site through the translations application
Platform
  • More than one million developers and entrepreneurs from more than 190 countries build with Facebook Platform
  • People on Facebook install 20 million applications every day
  • Every month, more than 250 million people engage with Facebook on external websites
  • Since social plugins launched in April 2010, an average of 10,000 new websites integrate with Facebook every day
  • More than two million websites have integrated with Facebook, including over 80 of comScore's U.S. Top 100 websites and over half of comScore's Global Top 100 websites

Mobile
  • There are more than 200 million active users currently accessing Facebook through their mobile devices.
  • People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.
  • There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products
http://www.facebook.com/press/info.php?statistics
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